LinkedIn continues on its path of fervent growth, and it has transformed over the years – it’s no longer only a recruitment medium but offers more content and dialogue. In addition to recruitments, LinkedIn advertising is effective in B2B sales in particular because it enables us to reach just the desired business decision-makers with a specific targeting from just the right industries. LinkedIn content is more serious and business-focused than content on Facebook. Content produced by a business on LinkedIn also now reaches readers better than on Facebook because the platform is not yet too full of content – which means now is the perfect time to jump onboard LinkedIn! LinkedIn advertising types
- Display advertising that reaches the desired target groups directly.
- Sponsored status updates that increase the reach of updates by a company page. Sponsored status updated work especially well in B2B content marketing.
- InMails targeted directly to the private messages of the target group. Direct approach is the greatest benefit of this, but this style of advertising is more expensive than display advertising and sponsored status updates.
You can make use of text, image and video materials you have produced for other channels. We especially recommend investing in videos for the great attention they receive.So don’t forget LinkedIn from your social media channels! Even though prices per click are often more expensive than on Facebook, the leads from LinkedIn are targeted in more detail. In addition, it’s possible to target the reach of ads more specifically, which supports the growth of awareness. Content can be targeted based on industry, company, title and work experience, among other things. Get to know our social media services: Social Media Marketing Facebook Advertising Instagram Advertising YouTube Advertising